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2015年04月17日

如何编辑网站的 title,keywords,description ?

对于SEO来说,网页的标题(title),网页的关键字(keywords)和 网页的描述(description)无疑是优化的重点。这三项标签如果写的太少是没有充分利用资源;写的太长容易被看成作弊,因此要合理安排标签内容。

网页的标题(title) :中心句 ,既要简短又要饱含信息,长度通常是50 – 60字符。

网页的关键字(keywords) :关键词,通常2-5个。

网页的描述(description) :中心思想 ,精确简明地描述页面的内容,长度通常是在150 – 180个字符。

编辑网站的 title ,  keywords,  description 注意事项:

1.  新网站,首页title,keywords,  description一定要确定,打草稿确定好之后填写到网站上,以后修改的话也尽量小改,频繁更名可能会导致权重降低。

2.  注意title与内容的相关性,不可文不对题,title要包含要做的关键词,但不能堆积。

3.  注意title的唯一性, Title和Description不要和竞争对手重复。

4.  网站首页的keywords ,和产品分类的keywords,可以写4-6个。

5.  如果要把公司名称放在title里面,建议放在最后,除非是一个知名品牌(品牌有一定的搜索量)

6.  keywords不要选择太泛的大词。不要写在title和description中未出现的或者毫无关系的关键词。

7.  每一张网页都应该有一个独一无二的title和description,不要众多的网页用一个title和description。

8.  可以在description和title中适当加入阿拉伯数字 或者广告词,例如年份、折扣,Free shipping, 明星同款的衣服鞋帽。吸引客户点击。

下面看几组案例, A为修改前,B为修改后,大家对比看下:

1. 家装地板外贸企业网站 title , keywords, description

A

Title :D&L Hardwood Timber Flooring

Keywords :Hardwood flooring, Timber flooring, Acacia flooring, Teak flooring, D&L Hardwood Flooring

Description :D&L Hardwood Flooring is a hardwood flooring manufacturer from China – dedicated to helping you find the right floor for your unique application.

B

Title :Hardwood Flooring Wholesale Supplier, Timber flooring, Acacia and Teak Flooring from China

Keywords :Hardwood flooring wholesale, Hardwood flooring supplier, Timber flooring, Acacia flooring, Teak flooring

Description :The Leading Hardwood Timber Flooring Wholesale Supplier and Manufacturer from Foshan in China, supplying a wide range of Wood flooring, Acacia flooring, Teak flooring, Timber flooring, Timber Decking.

2. 外贸软件行业网站 title , keywords, description

A

Title :Employee Monitoring Software | Computer Monitoring Software

Keywords :Employee Monitoring Software,Computer Monitoring Software

Description :Extensive monitoring softwear, high performance network and employee monitoring software.

B

Title :Employee Monitoring Software | Computer Monitoring | Surveillance | iMonitorSoft

Keywords :computer monitoring software, employee monitoring software, internet monitoring software, computer surveillance software

Description :Employee monitoring and and Computer Monitoring software, Computer Surveillance and Spy Software for business, educational, government centers. Invisibly tracks computer and internet activities.

3. 外贸LED 灯具网站,LED Linear Lighting 产品分类栏目title , keywords, description

A

Title :LED Linear Lighting

Keywords :LED Linear Lighting,

Description :LED Linear Lighting for warehouse and workshop.

B

Title :LED Linear Lighting and Linear Lighting Solutions

Keywords :LED Linear, Linear Lighting, LED Linear Lighting, Linear Lighting Solutions, LED Linear Lighting solutions,  Best Quality LED Lighting

Description :Find great deals on LED Linear, Linear Lighting, LED Linear Lighting and Linear Lighting Solutions at affordable prices for warehouse and Workshop.