对于SEO来说,网页的标题(title),网页的关键字(keywords)和 网页的描述(description)无疑是优化的重点。这三项标签如果写的太少是没有充分利用资源;写的太长容易被看成作弊,因此要合理安排标签内容。
网页的标题(title) :中心句 ,既要简短又要饱含信息,长度通常是50 – 60字符。
网页的关键字(keywords) :关键词,通常2-5个。
网页的描述(description) :中心思想 ,精确简明地描述页面的内容,长度通常是在150 – 180个字符。
编辑网站的 title , keywords, description 注意事项:
1. 新网站,首页title,keywords, description一定要确定,打草稿确定好之后填写到网站上,以后修改的话也尽量小改,频繁更名可能会导致权重降低。
2. 注意title与内容的相关性,不可文不对题,title要包含要做的关键词,但不能堆积。
3. 注意title的唯一性, Title和Description不要和竞争对手重复。
4. 网站首页的keywords ,和产品分类的keywords,可以写4-6个。
5. 如果要把公司名称放在title里面,建议放在最后,除非是一个知名品牌(品牌有一定的搜索量)
6. keywords不要选择太泛的大词。不要写在title和description中未出现的或者毫无关系的关键词。
7. 每一张网页都应该有一个独一无二的title和description,不要众多的网页用一个title和description。
8. 可以在description和title中适当加入阿拉伯数字 或者广告词,例如年份、折扣,Free shipping, 明星同款的衣服鞋帽。吸引客户点击。
下面看几组案例, A为修改前,B为修改后,大家对比看下:
1. 家装地板外贸企业网站 title , keywords, description
A
Title :D&L Hardwood Timber Flooring
Keywords :Hardwood flooring, Timber flooring, Acacia flooring, Teak flooring, D&L Hardwood Flooring
Description :D&L Hardwood Flooring is a hardwood flooring manufacturer from China – dedicated to helping you find the right floor for your unique application.
B
Title :Hardwood Flooring Wholesale Supplier, Timber flooring, Acacia and Teak Flooring from China
Keywords :Hardwood flooring wholesale, Hardwood flooring supplier, Timber flooring, Acacia flooring, Teak flooring
Description :The Leading Hardwood Timber Flooring Wholesale Supplier and Manufacturer from Foshan in China, supplying a wide range of Wood flooring, Acacia flooring, Teak flooring, Timber flooring, Timber Decking.
2. 外贸软件行业网站 title , keywords, description
A
Title :Employee Monitoring Software | Computer Monitoring Software
Keywords :Employee Monitoring Software,Computer Monitoring Software
Description :Extensive monitoring softwear, high performance network and employee monitoring software.
B
Title :Employee Monitoring Software | Computer Monitoring | Surveillance | iMonitorSoft
Keywords :computer monitoring software, employee monitoring software, internet monitoring software, computer surveillance software
Description :Employee monitoring and and Computer Monitoring software, Computer Surveillance and Spy Software for business, educational, government centers. Invisibly tracks computer and internet activities.
3. 外贸LED 灯具网站,LED Linear Lighting 产品分类栏目title , keywords, description
A
Title :LED Linear Lighting
Keywords :LED Linear Lighting,
Description :LED Linear Lighting for warehouse and workshop.
B
Title :LED Linear Lighting and Linear Lighting Solutions
Keywords :LED Linear, Linear Lighting, LED Linear Lighting, Linear Lighting Solutions, LED Linear Lighting solutions, Best Quality LED Lighting
Description :Find great deals on LED Linear, Linear Lighting, LED Linear Lighting and Linear Lighting Solutions at affordable prices for warehouse and Workshop.