当网站有关键词排名在google第一页的时候,通常会带来不少曝光量,但是如果你看到google webmaster tool上显示的 点击率还不足2%,那证明网站的点击转化率比较低,需要想办法提高点击率。
比如 下面的截图案例,表示点击率低。
网站的点击 转化率比较低, 如何操作:
1) 把排名靠前的词输入到google ;
2) 查看对应的是哪一个 page ;
3) 把对应的landing page 的 页面标题或者页面描述 稍作修改,可以加入数字 年份(如 Since 2005 , 10 years experience in doing XXX),大写,广告语(如Free shipping, Paypal accepted and 7 days return policy, 100% exchange and return, CE approved, Advanced, New arrival )。
4) 尽量把 landing page 的内容做的 丰富一些(尤其是 排名在前五位的词),这些页面是客户通过搜索引擎点击进去 查看到页面。让访客打开 这个页面后能停留 并翻页。
为什么要修改页面标题和页面描述?
先看页面标题和页面描述出现的位置:
关于页面标题和页面描述 的具体介绍 》》》
为提高点击转化率,具体该怎么修改页面标题和页面描述?有没有例子看看?
比如 :
1. www.sinobasemetal.com/index.php/Product/index2/type/87
keyword : Ball Valves Supplier
修改之前的 title and description :
Title : Ball Valves Supplier and Manufacturer | Sinobasemetal.com
Description : Looking for ball valves supplier and Manufacturer, SinoBaseMetal is the best option for you, where from you can buy best quality Ball Valves with high quality.
修改后的 title and description :
Title : Ball Valves Supplier and Manufacturer Since 1999 | Sinobasemetal.com
Description : SinoBaseMetal is a professional Ball Valves Supplier and Manufacturer over 20 years.Wide selection of advanced ball valves online with budget price.Accept wholesale,OEM and ODM.
2. http://www.sinobasemetal.com/index.php/Product/index2/type/111
keyword: Sanitary Valves Manufacturer
Current :
Title : Sanitary Valves Manufacturer, Supplier | Sinobasemetal.com
Description : Sanitary Valves Manufacturer and leading Supplier in china, Sinobasemetal.com offering great deal on Sanitary Fittings products.
Optimized :
Title : Sanitary Valves Manufacturer,Sanitary Fittings Supplier Since 1999 | Sinobasemetal.com
Description : Sanitary Valves Manufacturer and Leading Supplier in China.Sinobasemetal.com offering great deal on Sanitary Fittings and Valves products.CE stamp approved and Excellent service.
3. www.ihatwholesaler.com/balaclavas-c-5_15_53.html
keyword : balaclava wholesale
Current :
Title : Balaclava Wholesale | Buy Wholesale Ski Mask Online
Description : Stylish and gorgeous Balaclava at wholesale prices in a variety of colors, designs, shapes and sizes. Buy the best one from Wholesale New Fashion at discounted prices. Choose the latest Balaclava online in bulk
Optimized :
Title : Balaclava Wholesale | Buy Wholesale Ski Mask Online
Description : Stylish Balaclava wholesale and Ski Mask online with a variety of colors, designs, shapes and sizes.MOQ only 10 Pieces/Lot.Choose the latest Balaclava in bulk.PAYPAL accepted and easy return.
4. www.ihatwholesaler.com/wool-hats-c-23_25_78.html
keyword: wool hats wholesale
Current :
Title : Wool Hats in Wholesale | Buy Factory Direct Winter Hats Online
Description : Stylish wool hats for both men and women in a variety of styles, designs, shapes and sizes. Choose the latest one from available wholesale flat caps and place your order online at Wholesale New Fashion.
Optimized :
Title : Wool Hats Wholesale | Factory Direct Winter Hats Wholesale Online
Description : New arrival wool hats wholesale online save 50%.Wide selection of styles, designs, shapes and sizes.Factory direct flat caps wholesale MOQ only 6 Pieces/Lot.Worldwide shipping and Paypal accepted.
如有更多关于google seo问题,欢迎 联系我们 》》